Graphic design

Welcome to my graphic design page. Here you can take a look at my previous projects.

If you’d like to discuss a commission, please get in touch via info@immehuetink.com

Logo design

for Kadet

2025

Utrecht’s newest sourdough bakery Kadet requested a colorful logo design with a duck. The multiple color combinations will be used for stickers and other merchandise.

Postcard

for Vechtclub

2024

A ‘congratulations’ themed postcard with a simple but humorous design.

I was honored to design the 2024 Dutch Aeropress Championship poster. I used the components of the aeropress to create an interesting and fun composition. Details like the rough pencil line creating a frame and the textured edges of the elements make the design a refined whole. I designed the title font especially for this poster.

Dutch Aeropress Championship poster

for Keen Coffee

2024

On the occasion of the Dutch Aeropress Championship, Keen Coffee joined forces with beer brewery De Kromme Haring to create Mama Qucha; a hoppy saison beer infused with the 2024 DAC coffee.

Mama Qucha is the ancient Incan goddess of the sea and fishes. So for this beer label design I created a crown for this goddess using the same aeropress elements used in the poster design.

‘Mama Qucha’ beer label

for Keen Coffee and De Kromme Haring

2024

For Roodnoot’s latest EP album ‘When All Is Said And Done’, they wanted to have a cover made which reflected the making of their music. Since their songs are built from many recordings which have been cut and distorted, we decided a graphic collage would make a beautiful representation.

With analog pictures of mountains as a starting point, I experimented with cutting and reassembling those pictures together with other materials. I saw a similarity in the behavior of crumpled paper and the mountainous landscapes. The combination of those two elements in a newly crafted landscape together with a digital distortion in the middle, makes an interesting image. Like Roodnoot’s music, is shows how all these different elements can make a new whole.

EP artwork

for Roodnoot

2023

As part of their new album, the band Jason Waterfalls assigned me to create an artwork for one of its songs, called “The Great Masquerade”.

Inspired by the song’s theme - gradually putting on a figurative mask, and forgetting who you really are - I wanted to use a similar development of ‘real’ turning into ‘fake’ in the making proces. I translated this in the contrast of analogue and digital design. After simply cutting and reassembling a face on an old magazine cover, I used these try-outs as an inspiration while further experimenting digitally.

The end result is a mysterious image of a woman with a pixelated version of herself as a mask. Her true expression is hidden behind the mask, making you wonder what her eyes are trying to say. The mask is built up by increasingly growing pixels, making the image gradually more simple; a shallow, fake version of herself.

Song artwork

for Jason Waterfalls

2022

Logo design

2021

Exploring the integration of my initials (IH) in a logo design through animation.

Typography poster

2018

Exploring typography through a silkscreen poster design.